The Secret to a Great Blog Redesign

Photo by Melisande*

Introduction

The secret is that you don’t have to hire an expensive blog designer to have a great blog redesign. While it certainly helps and makes the process much easier if you had one to work with, it would still be your responsibility in order to set the overall guidelines for the blog redesign. You need to have a direction when working towards a redesign of your blog. Without any direction you will just end up with a prettier blog (hopefully), which is fun, but does not guarantee that it will make your blog any better.

A great blog redesign starts with a plan. In order to put together a plan for your redesign, you must first reassess your goals, then figure out how well your blog is meeting your goals, and finally asking yourself whether the current design is helping your blog achieve your goals.

Let your goals guide your redesign

If you have ever tried to redesign your blog or anything for that matter, you have probably found your progress halted to a stop by little details such as does this blue or that green look better? This happens when you don’t have goals to guide your overall efforts. Little details will bog you down and slow your progress and even sidetrack you completely from the actual purpose of your redesign. The importance of the answer to whether that blue or green looks better pales in comparison to the answer for the question of whether this change will help you make more money, get more subscribers, or increase page views.

Making visual changes just for the sake of change itself will result in a prettier blog, but that does not necessarily mean a better blog. You can actually make it worst if your redesign is not built with your goals in mind. You can’t hit a target you cannot see.

Just like social media and SEO, your blog design is a tool, a means to an end and not the end in itself. Reassess your goals and allow them to guide your decisions when redesigning your blog. The following are some great resources to help you get started on figuring out your goals and reassessing your current ones:

List of resources

How well is your blog meeting your goals?

This is not about whether or not your current blog design is helping you achieve your goals, because that is the next step. This is about whether or not your current blog is where you want it to be. Is it giving you the exposure that you want? Is it getting you more clients and leads? Are you building a bigger network in which to spread your ideas around?

The answers to these questions will help you determine the goals for your blog redesign. This is different from the goals for your blog as this focuses solely on what you want the blog redesign to be able to accomplish in the end as a result of the blog redesign and nothing else. Increase page views? Get more subscribers? Decrease bounce rate? Increase discussions? Get more leads/clients?

List of resources

Is your blog design helping you achieve your goals?

In order to figure out whether your blog design is helping you or not, you must really take a second look at your blog design. After that, take another 3-4 looks, seriously. As humans our brains are programmed in such a way that information that doesn’t change much, often just gets ignored completely by our mind even if we see them everyday. This is why we can do something everyday and not notice something until someone points it out to us or for some reason we were forced to pay attention to it. So when was the last time you really took a look at the design of your sidebar, footer, headlines, or comments?

If you are like most people, it was probably a long time ago. And who can blame you, as bloggers we get caught up with writing the next best article, promoting the crap out of it in social media outlets, and figuring out other methods to achieve our goals that we end up overlooking our own blog design. We no longer see the widgets we stuffed into the sidebar at the last minute, the links that no one ever clicks on in the footer, or that hideous rss button in the corner. Everything becomes a blur and your blog design suffers because it certainly doesn’t get better on its own.

So how do you figure out whether or not a blog design is helping you achieve your goals? It is pretty simple, as you go through your blog design keep in mind that any visual element that is not helping you achieve your goals is hurting it.

Conclusion

In the end, you should have a much better plan and direction for your blog redesign. Whether you take this to a blog designer or do it yourself does not matter as the end blog redesign will be that much better now that you invested time into a solid plan. If you are doing it yourself, then the next article is for you. It will focus on how to approach the redesign process after you got a plan.

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85 comments

  1. great post. I just finished a small redesign of my blog and posted an article about one of the coding issues I ran in to. You can check it out over at http://www.kylesteed.com/redesign.

    Great article. Thanks.

  2. When I went to do the major redesign of my blog that I’m still slowly scraping together I did have very clear guidelines. Wanted to make it clearer, easier to read, with better and more information in the sidebar, wanted to make it more me and yes, I even made the commenting form something awesome.

    But when I look at the new design now I notice that knowing what you want doesn’t do that much good if you’re not a very great designer and can’t make it look as awesome as it looks in your head :D

    • Swizec
    • October 31st, 2008 at 6:31 am
  3. Excellent article, it really does pay to focus on your goals when you set out to redesign, harder yet is the ability to remain focused once you have gotten pas the initial stages of the redesign.

    And on the topic of overlooking ones own design, I mashed together some quick design changes at one time and hustled along to stay on top of a few client projects. It wasn’t until two weeks later that I noticed I had some pretty serious issues in IE7. That was a mistake I don’t hope to revisit, I try to pay much more attention to my own blogs these days.

    Nice work, great article!

    • Jeremy
    • October 31st, 2008 at 6:35 am
  4. When I tweak myself I mostly change small things (and more often cutting and not adding). It’s not really goals, just attempts to make parts of blog easier to use or more informative.

    I have some areas that need total remake (eventually) so I’ll try to set “big” goals when I get to that (unlikely to do it myself).

    • Rarst
    • October 31st, 2008 at 1:05 pm
  5. Great post - I would add another useful tip: Keep notes about your next design!

    This means bookmarking inspiring website designs and writing down your ideas about what you want to do with your next design - before you actually sit down to make it.

    With this technique, by the time you are about to begin a new redesign you’ll have a plethora of ideas & inspiration to finish the project.

    AND another tip! (I recently finished my blog redesign too so I’m fresh with ideas) - sometimes the best design ideas come during your sleep. I find that if I goto bed thinking about my new site design my sleepy mind will almost always come up with some really cool ideas (in which case I recommend you get out of bed to write them down less you forget by the morning).

    —Schwabe

  6. Have no strategic goals in redesigning. Just pure satisfaction.
    Plus splashes of inspiration here and there for the readers.
    Please check out mine?

    Thanks for writing!

    • Marisa
    • November 4th, 2008 at 10:09 am
  7. Interesting post here. I think it is hard for most people to take a step back and review their site objectively. For me it is always good to ask others for feedback or suggestions. And if you have some success you can ask your readers.

    • Niels
    • November 4th, 2008 at 4:51 pm
  8. when redesigning anything i always like to set out clear goals like you have mentioned then look at the available technology from javascript to flash and then see which i really should use and make sure i don’t look at anything else once i started the design process else i can get into way too much and end up confusing the design.

    • slee
    • November 5th, 2008 at 5:07 am
  9. have to disagree with the comment that you should not have any strategic goals when redesigning.

    i think its just a matter of knowing what your goals are - if you have none then cool redesign as you see fit. Sadly not all of us are able to just let the inner designer loose all the time without other strategic or commercial consideration

  10. Great Blog, I’m interested in adding you to my blog roll. If I add you will you add me? I plan on stopping by often :)

    http://www.Napoleonhillslaw.com

    Yours truly
    Allen Loomis

  11. Hey man great article and I love the templates you make i’m a big fan.

    http://www.filefreaks.com

    • Ben
    • December 2nd, 2008 at 3:33 pm
  12. For sure I’ll put a link on my website. Great work!!!

  13. Great job on Designredux. The theme looks great. I can’t wait to give it a try. By the way, this blog looks excellent too. You have some serious design chops.

    Keep up the good work.

    • Garritt
    • December 14th, 2008 at 5:09 pm
  14. Thanks for this, I was thinking about some ways I might redesign my blog. These are great tips, I will keep them in mind. The design of this site is beautiful as well I might add.

  15. Redesigning according to your goals is def. important. If you want to eventually monetize your blog or at least try you will have to consider this into the design.

  16. I think it is important to ask your readers how they feel about your blog redesign.
    You see the readers are important for your blog, so theirs opinion might help you to keep your blog successful or not.

    Cheers

  17. Great article on blog redesign- and yes, I agree that it’s important to ask your readers how they feel about your blog redesign also. It’s easy enough to change things online, especially with the better blog software like WordPress.

    We’re in the middle of a big redesign right now, so thank you again for these tips!

    • Patrick
    • December 23rd, 2008 at 9:17 pm
  18. Hi!….
    I was searching on internet and I found your web design blog…..it is really interesting…keep it up….look forward to read more from you

  19. very informative post and some very good ideas to think about

  20. Design is really a big problem for me. It take a day or more. And the result “not bad”
    So, my domain is just sit here before I finish my blog design

    • butt
    • January 4th, 2009 at 6:08 am
  21. Thanks mate for the article just finished redesigning my blog now it looks a lot nice and easier to read

  22. Great post!! Very helpful! Great tips! Thanks for sharing… :D

  23. Thanks!

  24. That’s a really helpfull article, I keep coming back as I’m working on my business blog at the moment.

    • Antonio
    • January 20th, 2009 at 3:33 am
  25. Thanks a lot, I’ll put a link on my website. Great!

    • DJ
    • January 23rd, 2009 at 7:55 am
  26. Thanks a lot, Very useful post for people like me who want to do almost everything themselves. I love designing. I am a big fan of you.

  27. Thanx a lot, Good Luck

    • Harper
    • February 4th, 2009 at 8:52 am
  28. I’m going through this process right now, and this article greatly helped me.

    Thanks

    • Karen
    • February 6th, 2009 at 3:29 pm
  29. Great article.. Really very interesting post about web redesign. Thanks for this useful information.

    I have developed “Platoon” Technologies site for design, development, redesign service provider,to cater complete internet solutions right from basic web design to advanced web application using the latest technologies in World Wide Web. We are experts in Web 2.0 Standards with excellent skills in LAMP,.Net and Adobe
    design suites.

    • Krish
    • March 7th, 2009 at 3:26 am
  30. Fantastic information thanks..

  31. Think I’ll need to redesign couple of my blogs using your advice. I feel like I’m gonna buy anabolic steroids to improve my blogs now that I know the information from this blog. Thanx

    • Ferdo
    • April 28th, 2009 at 5:41 pm
  32. Thanks for this. Great work and relly great templates. You will get a link!

  33. Thanks for sharing with us. The theme on Designredux looks great. I will give it a try. I am just curious, can good blog design be seo friendly too? Or it doesn’t meter?

  34. I am in the process of redesigning my site and these are some really great tips. Thanks

  35. I’m ispired to redesign my blog. It means your post is really motivating! Thanks

  36. Great article (what about the world domination though?)

  37. This is great article for blog redesign.

  38. nice tops to redesign the old blog.

  39. I started redesigning my blog, before reading your article…such a mistake ;) I started again and of course it is always harder to change it into the way it looks in my head, as some write here, but after a while it worked out. Great article…

    • Miri
    • June 24th, 2009 at 9:03 am
  40. Great tops, but like a alternative idea to create your own website you can visit this page http://www.site2you.com/about-us/

  41. I like to envision what my blog will look like before it ever even goes live. Having many years of experience with SEO and programming, I actually write down on paper how my blog will look and I analyze every little section and see if it makes sense. Obviously as time goes on things change so you constantly have to update your blog but keeping up with the trends is a good thing. Even better is to be ahead of the trend :)

  42. I am creating a blog and this post has really useful to me. i don’t know much about this field, but I hope to learn soon and easily. Thaks for the lesson!

  43. I would like to create a blog for my site and will try to remember what was said here, as a matter of fact I will print this article. Thnks for the post!

  44. Good work Melisande*, Congratulations

  45. Well written and useful. Thanks.

    WeWebMagic

  46. Thank you very much - nice blog and useful article. As you might see at our blog we need som designhelp…

    W3Spor :-)

    • w3spor
    • August 4th, 2009 at 1:32 pm
  47. Great article - I believe looking at as many different blog design ideas as you can would make you see and learn things about blog designs and help you select the best ideas from the many.

  48. After designing a blog we need to evaluate the blog whether it is helping or not to improve our goals and whether blog is getting decent traffic?

  49. ne dıyorsunkııı

  50. When I’m finish my blog design I would always ask someone for their honest opinion on my blog and what can I add to enhance it. That always work for me.

  51. Very helpful also for beginners! Well written and useful with great tips! Thanks!

    • Turbo G
    • September 25th, 2009 at 10:11 am
  52. Thanks for the great set of tips, I have forwarded this article to a friend who is currently redesigning his blog.

  53. I look at other blog and website designs to shape my ideas for future redesigns. You can find some great ideas, yet you don’t have to copy exactly to find a winning combination.

    • Cindy
    • September 27th, 2009 at 8:42 pm
  54. Thanks for this, I was thinking about some ways I might redesign my blog.

    • Paul
    • September 28th, 2009 at 5:28 pm
  55. Thanks for the advice, I try and find inspiration from other sites from CSS galleries and then mix and match the best parts from each site and add my own styles to make it unique.

  56. good article, well written and useful. tnx!

  57. nice info there. and as always, starting the blog or redesigning it is only a small part of the work done. keeping it fresh (like the way you do) is another thing altogether.

  58. I must say, all these tips and instructions about website redesgn will help me with my future improvement at my websites. Thanks.

  59. I’m ispired to launch my own blog. Your posts (not only this 1) are really motivating! Thanks

    • Jens
    • October 14th, 2009 at 4:05 am
  60. yes, very good inspiration

    • daniel
    • October 20th, 2009 at 3:00 pm
  61. Great design indeed. Every blogger must follow these steps. Very unique and inspirational indeed. Thanks

  62. two big thumbs up! Thanks

  63. wow thats a great article. For my blog, i still need some help like these tips. Thanks for sharing these steps.

    • Nini
    • November 17th, 2009 at 3:55 am
  64. Thanks for the great articles you wrote about designing a blog / website. They are very helpful.

    • Franken
    • November 21st, 2009 at 5:00 pm
  65. This is not about whether or not your current blog design is helping you achieve your goals, because that is the next step.

  66. nice post

    • article
    • November 28th, 2009 at 12:38 pm
  67. Great set of tips, will bare these in mind.
    Thanks.

  68. I like starting with simple creations and moving up with more advanced graphics/flash animations.

    • Carmen
    • December 4th, 2009 at 5:53 pm
  69. Great article! I will use your tips when I design my next blog.

  70. Nice Tips!!!!!!!!

    For help of this tips i will save my much more time…..

  71. Awesome post. I like your thought about redesign blogs. Thanks for sharing. Keep writing…

  72. yeah , the makeover is sometimes crucial decision , as important as the first design. i like the post , thank uuuuu for the tips , great job !

  73. “Let your goals guide your design” - nothing more true has ever been said. I think that so many times people start out with the best intentions, but then they see something or do something that looks “cool” yet has nothing to do with their goals and it ends up staying in. It’s so important to do a constant audit against what you were originally trying to achieve.

  74. You have a really nice design. It is interesting how blogs are really popular nowadays.

  75. What you want to say…

  76. That is a lovely article. Redesigning issues do come, every now and then. Your tips on the same will definitely help.

  77. Very interesting article.. Its really a different post that can help to redesign any blog or template or theme…

  78. Really Impressive.. keep writing…

  79. Thanks for this interesting Topic !

  80. I have the great design, tell me more about the World Domination part ;)

  81. Great Post - thx for it - i have also made some Designs and Grafics - keep writing

  82. Great and excellent article to read. Very useful for web designers. Now I am going to redesign my site and then post it in a contest running by grafikguru.com

  83. this is nice article also for beginner like mine.

    • antocool
    • February 2nd, 2010 at 11:26 am

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